Important marketing terms

Change agent: Anyone who possesses enough knowledge and power outside the group by pooling the resources and power of its members.

It is also known as individual or moving average control chart.Consumer Behaviour: The type of behavior which consumers display in searching for purchasing, using, evaluating, and disposing of products or services.Supplier: They are the source of supply of materials, goods or services to a company.

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Continuous Improvement: It is a term adopted by ISO 9000 standards and 2000 standards version, which refers to discontinuous but repetitive activity for improvements.Organisation Chart: It is a diagram of all the positions in an organisation and their formal relationships to one another.Employee Assistance Programmes (EAPs): Counselling services that help employees overcome personal or organizational stressors and adopt more effective coping mechanisms.

Use-situation Segmentation: It is segmentation which is based on the idea that the occasion or situation often determines what consumers will purchase or consume.Combined Layout (Group Technology): Generally, the best solution is the fombination of the process and product layout foor batch productions.It follows no set lines, nor any definite rules, but spreads like grapevine in any direction, anywhere, and spreads fast.Kardex System: It is an improved form of loose leaf ledgers which came into use when the necessity of having a stricter control of inventories arose.Grapevine: It is an informal channel that operates in an organisation.

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Process owners are specially trained and empowered employee of the company.

It is a technique of graphical presentation used to identify and relate causes and sub-causes with a particular effect or result.Quality Procedure: It is functional document under ISO-9000 system that set forth the policy, responsibility and obligation for quality related tasks that affect quality performance within the quality system.Use-related Segmentation: Popular and effective form of segmentation that categorizes consumers in terms of product, service, or brand image characteristics such as usage rate, awareness and degree of brand loyalty.Promotion — any type of persuasive communication between a marketer and one or more of its stakeholder groups.

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Here are some common affiliate marketing terms: Above the Fold: Describes the part of an email message or web page that is visible without scrolling...Control Charts: It is a graphical representation of the characteristic of a process around the central line and one or more control limits.

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Strategic Planning: Process of determining long-term objectives of an organisation.Advertising Wearout: Overexposure to repetitive advertising that causes individuals to become satiated and their attention and retention to decline.Span of Control: It refers to the number of subordinates who can report directly to a superior (manager).

Bar Graph: A graphical means of data presentation by bars or columns.Absolute Threshold: The lowest level at which an individual can experience a sensation.Market segmentation is an important basis of many successful marketing strategies.

Perception: The process of receiving information about and making sense of the world around us.Inventory control: refers to the process whereby the investment in materials and parts carried in stock is regulated within predetermined limits in accordance with inventory policy established by the management.Continuous Production: involves specialized manufacture of large quantity of identical items and it is of two types: Mass Production: A large number of identical products (standardized) are produced through a fully automated product lines.Horizontal Communication: When the flow of communication takes place at employees of same level it is referred to as horizontal communication.In contrast to the job description it is a standard of personnel and designates the qualities required for acceptable performance.

Democratic Leader: A democratic leader is one who gives instructions only after consulting others.Popular support position involved above all else a cultural campaign couched in terms.Inventory Carrying Cost: refers to the cost of keeping the materials in the storehouse which includes i. capital cost, ii.Order Level: is the quantity of stock (level) fixed between the maximum and minimum levels of stock.

QuintCareers.com Empowering Collection: College, Career, and Job-Related Articles.Marketing Mix — the blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market.It includes the interest outgo for the capital (i.e., the interest that would have been paid had the entire capital been borrowed from the market at a market rate) and earnings mean net profit after taxes and other payables, which can be distributed to stakeholders.What links here Related changes Upload file Special pages Permanent link Page information Wikidata item Cite this page.Segmentation splits buyers into groups with similar needs and wants to best.Stereotyping: The process of assigning traits to people based on their membership in a social category.Standards under ISO-9000 banner call for documentation of all processes affecting quality and compliance of the documented systems and procedures.